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SEM

Do you want to get found online? Almost every business owner feels like getting more traffic would help their company earn more revenue, but getting more traffic is something that is easier said than done. There are millions of websites out there, and it can be hard to get noticed. The website’s that are noticed, generally have a solid Google Page-rank, which is a number that Google uses to determine how relevant and useful your website is. The scale goes from 0, being the lowest, to ten, being the highest. How do you get your website closer to ten and farther from zero? Well, you need other websites to link to your website, which is a surefire sign that you have useful content. The more established the website linking to you, the better your search engine marketing.

Using the Power of Testimonials to Get Links

If you enjoy a product in your industry (although not the product of someone who is a direct competitor), then write a review about them. The book SEO Success notes:

Enjoy a product or service? Most companies offer you with the chance to provide a comment or personal experience on their “Testimonials” page. It’s even better when you have a website (which you do) so at least you have some authority. Companies love linking back to the person who gave the testimonial.

In other words, you get to improve your Google Page-rank. Most established websites won’t link to your site for free, but they will be happy to link to a testimonial that paints their product positively. Just be sure you only review products you really like.

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